Now and Later

Now and Later was created in Brooklyn, New York in 1962. They are chewy fruit candy basically, individually packaged in squares.  Very fruity.  The name is meant to suggest to potential customers that they are going to like them Now, and want more Later, but also that one sweet can take quite some time to eat on account of the chewiness.  We would have called them “Doctor & Mrs Frobishers’ Fruity Chewtasticals”, but we aren’t marketing people.